Three years ago, in January 2017, LYON RUM partnered with the Eastern Shore Land Conservancy (ESLC) to launch a special edition spirit – one that would celebrate the Eastern Shore heritage and coastal history, and honor and support an organization dedicated to protecting it.
On Tuesday, November 27th, otherwise known as Giving Tuesday – the international day of giving that follows Cyber Monday – ESLC received a total of $20,577 on its website and through Facebook from donors supporting the organization’s conservation-based programs and initiatives. “We’re incredibly thankful for the support and love the community showed us on this year’s Giving Tuesday,” said ESLC’s Director of Communications David Ferraris. “We started participating with this ‘holiday’ in 2016 and have had a lot of success with it, but hit a new level of support this year, especially in terms of involvement from new donors.” ESLC was fortunate enough to have also had the support of seven local businesses that shared the group’s messaging leading up to and throughout the day via social media. Those businesses are Lyon Distilling Co., Eat Sprout, Solar Energy Services, Ebbtide Wellness Studio, Pop’s Old Place, Washington Street Pub, and Hair O’ The Dog Wine & Spirits. Since 1990, ESLC has permanently protected more than 60,000 acres of land on the Eastern Shore of Maryland. The organization also provides planning consultation for land use and community design projects, environmental education, and climate adaptation planning for county governments.
*PRESS RELEASE* TALBOT COUNTY – A local nonprofit known for land preservation and town planning on the Eastern Shore has hooked up with one of Maryland’s finest distilleries for a good cause. Lyon Distilling Company of St. Michaels, known since 2013 as a micro, craft distillery producing ultra-small batches of award-winning rums and whiskeys in St. Michaels, has released its latest concoction – a special, limited batch Black Rum with a percentage of every bottle sold benefitting the projects and programs of the Eastern Shore Land Conservancy (ESLC). This rum varietal features a rich and smooth finish, with subtle touches of oak spice and sweetness. From the bottle’s packaging: “Together we are committed to protecting the land on which we work and play, and encourage you to sip this delicious spirit soundly knowing that a portion of your purchase helps fund ESLC’s many worthwhile endeavors.” “We’re so excited to help support the Eastern Shore Land Conservancy with our Black Rum,” says Lyon owner and co-founder Jaime Windon. “I’ve always admired partnerships like this. Philanthropy is so important to us and as a startup we are limited in what we can do. But we try to do everything that we can locally, and this is the first effort that has been organized at this level. Exciting times!” ESLC plans to commemorate the release of the Black Rum partnership with a happy hour party on Thursday, August 31st from 5-7pm at their headquarters in Easton. Bottles will be available for sale with Lyon staff on hand providing tastings and joining in the celebration. ESLC’s Communication Manager David Ferraris described the partnership as “a natural fit.” “ESLC is ecstatic to have its name associated with a local company producing an exceptional product,” said Ferraris. “Since their arrival on the Shore, Lyon has made it clear that they support local
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